A periodical newsletter is a great tool to keep clients engaged with you, informed and aware of new opportunities

Now on its second year, Churchill Yacht Partners’ “Charter News” newsletter continues to be a great way to stay connected with existing and potential clients, communicating new vacation opportunities and keeping people engaged with Churchill from season-to-season.

Tips for creating a successful newsletter:

• Consistency is key. Decide on a schedule and stick to it so that your effort is worthwhile. It could be monthly, bi-monthly, quarterly or even bi-annual depending on what suits you. Churchill does a quarterly schedule.
• Provide relevant content that your audience is interested in. Churchill offers unique yacht charter itineraries that get people dreaming of their next vacation, as well as activity calendars for important seasonal destinations.
• Make it visually appealing. Your newsletter should be well designed and beautiful. Churchill features gorgeous photography that covers both destinations and yachting lifestyles. They also showcase custom drawn maps that help transport readers to their island-hopping adventures. 
• Keep it practical to deliver. A 6x11 folded size is larger more unique than traditional letter, but still remains practical and affordable to mail. 
• Offer options for direct mail and online viewing. While clients love to hold the printed newsletter and may event write over maps or calendars, it’s useful to provide online access too. Check out the Issuu version below and flip through the pages.

Open publication - Free publishing - More bahamas

For questions on newsletters and other design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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Creative logo redesign for Fort Lauderdale’s Marina Mile Yachting Center strengthens name recognition.

A logo is a crucial aspect of the branding and name recognition of any business. A well-designed and carefully though-out logo can determine how quickly the name of a business becomes “engraved” in people’s memories.

Marina Mile Yachting Center—a Fort Lauderdale based marina and shipyard—had been using the logo shown above-left for a number of years, and while the investors and managers loved the nautical flags and were eager to retain them, they knew their logo needed some work.

After detailed analysis of their initial image, we made a number of suggestions that resulted in the new logo (above-right), which was quickly accepted and adopted by team.

These are some of the benefits of the new logo redesigned for Marina Mile Yachting Center:

• The name is the most important aspect of the logo, and it is no longer overshadowed by the flags.
• The new typography is easier to read from a distance, especially on signage made to be identified from boats in the water.
• The name is broken down into two lines and two color groups (navy and grey), making it easier on the eye and on the reader’s brain. MarinaMile now appears as the main name, and YachtingCenter serves as a reminder of their service and what they do.
• The flags are still here, serving as a connection to their previous image, and linking with a lot of existing materials. 
• “Fort Lauderdale” identifies their current location, and resonates with international audiences, when people in the Med see this logo in a marina directory, they’ll know MMYC is in Fort Lauderdale. The previous reference to “Marina Bay” was more obscure and difficult to identify.

We tend to ask a lot of questions at the beginning of a logo design project, because far beyond a simple pretty-picture, a logo is a 1-symbol translation of the brand, concept and mission of any business.

For questions on branding and logo design projects, or for a consultation that may help you find out whether your logo needs a facelift, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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Effective advertising for luxury yacht charter marketing firm displays their fleet and popular destinations with a Mediterranean flair.

Today we feature the most recent advertising spread created for Churchill Yacht Partners and featured in the Charter Index Guide, a very popular publication amongst industry specialists such as charter professionals.

• The ad showcases a few select yachts that are being promoted for the Med charter season and highlights their most important characteristics.
• It gives a Mediterranean flair through the use of vibrant photography of popular destinations such as Venice, Cinque-Terre, the Côte d’Azur, Croatia and Greece.
• Intelligent use of space allows for a complete listing of their fleet with key specs.
• QR codes allow readers with smart phones to get more information on a particular yacht by visiting their individual websites.

This advertisement is part of Churchill’s coherent marketing strategy to promote their yachts for the Med yachting season and it works well with other pieces such as their Mediterranean postcard.

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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The USSA introduces new 76-Page Membership Directory, a solid guide to the US Superyacht Industry.

The US Superyacht Association has recently grown and increased membership tremendously, and as part of their new promotional efforts, we have worked with them to create their first full printed directory. The 76-Page book is a practical guide to the US Superyacht Industry and features editorial pages, industry advertisers and a complete membership directory. 

The piece is attractive and cleanly designed, while the clearly divided sections offer easy access to information and plenty of useful tips for US-bound yachties.

We’ve made the brochure available online by publishing as a flip-book providing additional exposure to the organization, its members and its advertisers.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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Quarterly postcard mailing helps charter company stay in touch and promote destinations

Churchill Yacht Partners proves once again that consistency is key when staying in touch with potential charter clients via their quarterly postcard mailing.

The Spring card shows a custom illustrated Mediterranean map featuring the top Summer charter destinations, a fun addition because guests love looking at maps when they begin to “dream” of their next charter.

Why a postcard can be a great direct mail promotion:

• An attractive design and beautiful photography make guests “long” for their next charter vacation.
• The oversized 6x11 format adds impact as it stands out from most regular mail.
• A postcard offers a cost effective way to stay in touch.
• With the inclusion of QR codes, the postcard can lead readers to certain web pages for additional info, or generate specific actions.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod