QR codes in advertising for charter yachts and management services offer quick links to online info.

In advertising consistency and frequency are key to success. Churchill Yacht Partners knows this and presents quarterly spreads in the Charter Index Guide, a high-end luxury magazine well known amongst yachting industry professionals.

The most recent Summer ad features four highlighted yachts, each complete with an individual QR code so readers can get online details on each vessel right away.

The ad is eye-catching thanks in part to Churchill’s unique color palette of orange, teals and dark greens, and the New England inspired photography helps bring everything together nicely.

This advertisement works in combination with Churchill’s previous ads in the same publication. 

For questions or information on advertising and design projects: 
natalia@studiorod.com  |  www.studiorod.com
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Trade show display design for yacht transport company successfully communicates their strength to Boat Show visitors.

A 10-square foot display is a popular and unique space at a Trade Show or Boat Show where you can provide a bit of knowledge about your business to current customers, potential clients and passersby.

YachtPath–a company that specializes in the safe transoceanic transport of large yachts—understood this and wanted to make the most out of their existing pop-up display structure with fresh new graphics for their Spring–Summer Boat Shows.

These are some of our key tips for a successful trade show display design, which YachtPath implemented:

• Use a clean uncluttered design that’s easy on the eye of visitors to the booth. Remember that they’re looking at plenty of other items during the day, so stay away from what could be visually overwhelming.
• Let the photographs do the talking, especially when people cannot see your product or service at the Show. Big, colorful and impressive images speak for themselves.
• Use copy sparingly to communicate the main services or advantages of your business.
• Brand intelligently so that your booth, brochures, website, etc, will look like they are all part of the same family and will be easily remembered. 

For questions or information on any display design projects: 
natalia@studiorod.com  |  www.studiorod.com
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How to promote the US yachting industry?

The US Superyacht Association has been working with Studiorod to create and strengthen their brand over the last couple of years. Most recently they have focused their efforts on a new campaign “Come Sea U.S.” to promote the yachting industry in the United States. This post features their latest full page advertisement.  

• The ad invites readers to the US through beautiful US related images, and a light American flair.
• It promotes the yachting industry and the jobs it represents, from shipyards with projects underway, to the work of industry professionals.
• An integrated QR code takes readers to the Come Sea U.S. home page for additional details.
• The travel inspired design uses fun graphic elements that tie together with other pieces of their marketing, like their Membership Directory

For questions or information on advertising projects: 
natalia@studiorod.com  |  www.studiorod.com
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Website redesign for Crown Bay Marina in Saint Thomas provides a fun and user-friendly online experience.

Crown Bay Marina is a fabulous Marina in Saint Thomas, U.S. Virgin Islands, whose website needed a redesign that would truly represent their brand and the high level of service they are able to offer their guests, without forgetting to include a light-hearted Caribbean feel to connect with the mood of travelers and yachties in the industry.

During the preliminary content consultation phase, we helped Crown Bay Marina (through their management team at Marina Management Services) come up with a clear structure that would provide an easy and intuitive navigation through the site. Once we moved into the design phase, we helped build a new image and brand for the marina that will help strengthen their presence in the area.

Among the cool features of the new Crown Bay site:

• Excellent and clean design with a Caribbean feel
• Custom mini-banner ads to promote different vendors and tenants within the marina and direct traffic to specific sections within the site.
• Blog feed on the home page to provide bits of the latest news right from the start.
• Facebook widget with latest posts right on the home page.
• Flickr photo gallery feeding directly from Flickr photostream for latest image updates.
• Client managed blog within the site
• Contact forms and email capture for email  subscriptions.
• Secure reservations form.
• Connections to several social media outlets that we recommended to improve overall web presence.

Check the new site at: www.crownbay.com

For questions or information on web design projects and marina marketing, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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New ad campaign for the Horizon EP148 introduces new adventure yacht with creative visuals

Advertising a brand new yacht always presents an interesting challenge to builders, the sales team and the marketing and design experts, especially when the campaign must be launched a few weeks before the yacht is fully photographed.

Such was the task at hand with the new Horizon EP148, an adventure-style luxury megayacht, fully Ice classed and capable of sailing to remote and hard-to-access destinations worldwide.

A combination of approximately 7–8 different images and renderings were utilized in order to visually transport the rendering of the EP148 to a beautiful location with an inspiring backdrop of icy mountains, pristine waters, and bright blue skies. Extensive photo retouching can do wonders to communicate an idea, particularly when the original pieces or “image-building-blocks” are all of the highest quality. 

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod