Classy logo design for Country Club Port de Plaisance in Sint Maarten helps reintroduce high-end venue.

Country Club Port de Plaisance came to us for a redesign of their existing logo. Their wishes? A logo that would present them as a high-end venue, providing superior services to their clients in a luxurious setting, a logo that would help improve the image of the club under new management, and that would help them establish a presence as the premiere country club in Sint Maarten.

With a clientele largely made up of tourists, megayacht owners, yacht charter clients and upper class French and Dutch residents, the image needed to have an elegant and fresh feel. The new logo would also need to loosely relate to that of the Yacht Club Port de Plaisance, where the country club is located, a brand that we also helped design a few years ago. 

After a detailed interview with the Club’s manager, and a period of research and sketching, we created an image that was successfully accepted and that communicates the concepts of an active and luxurious lifestyle, where guests can exercise and be pampered within a high-end tropical setting.

The new country club logo design will be used in a variety of applications that range from marketing materials, to website design, environmental signage, uniforms and more.

For questions or information on yacht brochure design projects, or to find out more about marketing luxury yachts for sale or charter, please contact:
natalia@studiorod.com  |  www.studiorod.com
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Creative logo redesign for Fort Lauderdale’s Marina Mile Yachting Center strengthens name recognition.

A logo is a crucial aspect of the branding and name recognition of any business. A well-designed and carefully though-out logo can determine how quickly the name of a business becomes “engraved” in people’s memories.

Marina Mile Yachting Center—a Fort Lauderdale based marina and shipyard—had been using the logo shown above-left for a number of years, and while the investors and managers loved the nautical flags and were eager to retain them, they knew their logo needed some work.

After detailed analysis of their initial image, we made a number of suggestions that resulted in the new logo (above-right), which was quickly accepted and adopted by team.

These are some of the benefits of the new logo redesigned for Marina Mile Yachting Center:

• The name is the most important aspect of the logo, and it is no longer overshadowed by the flags.
• The new typography is easier to read from a distance, especially on signage made to be identified from boats in the water.
• The name is broken down into two lines and two color groups (navy and grey), making it easier on the eye and on the reader’s brain. MarinaMile now appears as the main name, and YachtingCenter serves as a reminder of their service and what they do.
• The flags are still here, serving as a connection to their previous image, and linking with a lot of existing materials. 
• “Fort Lauderdale” identifies their current location, and resonates with international audiences, when people in the Med see this logo in a marina directory, they’ll know MMYC is in Fort Lauderdale. The previous reference to “Marina Bay” was more obscure and difficult to identify.

We tend to ask a lot of questions at the beginning of a logo design project, because far beyond a simple pretty-picture, a logo is a 1-symbol translation of the brand, concept and mission of any business.

For questions on branding and logo design projects, or for a consultation that may help you find out whether your logo needs a facelift, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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