QR codes in advertising for charter yachts and management services offer quick links to online info.

In advertising consistency and frequency are key to success. Churchill Yacht Partners knows this and presents quarterly spreads in the Charter Index Guide, a high-end luxury magazine well known amongst yachting industry professionals.

The most recent Summer ad features four highlighted yachts, each complete with an individual QR code so readers can get online details on each vessel right away.

The ad is eye-catching thanks in part to Churchill’s unique color palette of orange, teals and dark greens, and the New England inspired photography helps bring everything together nicely.

This advertisement works in combination with Churchill’s previous ads in the same publication. 

For questions or information on advertising and design projects: 
natalia@studiorod.com  |  www.studiorod.com
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How to promote the US yachting industry?

The US Superyacht Association has been working with Studiorod to create and strengthen their brand over the last couple of years. Most recently they have focused their efforts on a new campaign “Come Sea U.S.” to promote the yachting industry in the United States. This post features their latest full page advertisement.  

• The ad invites readers to the US through beautiful US related images, and a light American flair.
• It promotes the yachting industry and the jobs it represents, from shipyards with projects underway, to the work of industry professionals.
• An integrated QR code takes readers to the Come Sea U.S. home page for additional details.
• The travel inspired design uses fun graphic elements that tie together with other pieces of their marketing, like their Membership Directory

For questions or information on advertising projects: 
natalia@studiorod.com  |  www.studiorod.com
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New ad campaign for the Horizon EP148 introduces new adventure yacht with creative visuals

Advertising a brand new yacht always presents an interesting challenge to builders, the sales team and the marketing and design experts, especially when the campaign must be launched a few weeks before the yacht is fully photographed.

Such was the task at hand with the new Horizon EP148, an adventure-style luxury megayacht, fully Ice classed and capable of sailing to remote and hard-to-access destinations worldwide.

A combination of approximately 7–8 different images and renderings were utilized in order to visually transport the rendering of the EP148 to a beautiful location with an inspiring backdrop of icy mountains, pristine waters, and bright blue skies. Extensive photo retouching can do wonders to communicate an idea, particularly when the original pieces or “image-building-blocks” are all of the highest quality. 

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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A periodical newsletter is a great tool to keep clients engaged with you, informed and aware of new opportunities

Now on its second year, Churchill Yacht Partners’ “Charter News” newsletter continues to be a great way to stay connected with existing and potential clients, communicating new vacation opportunities and keeping people engaged with Churchill from season-to-season.

Tips for creating a successful newsletter:

• Consistency is key. Decide on a schedule and stick to it so that your effort is worthwhile. It could be monthly, bi-monthly, quarterly or even bi-annual depending on what suits you. Churchill does a quarterly schedule.
• Provide relevant content that your audience is interested in. Churchill offers unique yacht charter itineraries that get people dreaming of their next vacation, as well as activity calendars for important seasonal destinations.
• Make it visually appealing. Your newsletter should be well designed and beautiful. Churchill features gorgeous photography that covers both destinations and yachting lifestyles. They also showcase custom drawn maps that help transport readers to their island-hopping adventures. 
• Keep it practical to deliver. A 6x11 folded size is larger more unique than traditional letter, but still remains practical and affordable to mail. 
• Offer options for direct mail and online viewing. While clients love to hold the printed newsletter and may event write over maps or calendars, it’s useful to provide online access too. Check out the Issuu version below and flip through the pages.

Open publication - Free publishing - More bahamas

For questions on newsletters and other design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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Effective advertising for luxury yacht charter marketing firm displays their fleet and popular destinations with a Mediterranean flair.

Today we feature the most recent advertising spread created for Churchill Yacht Partners and featured in the Charter Index Guide, a very popular publication amongst industry specialists such as charter professionals.

• The ad showcases a few select yachts that are being promoted for the Med charter season and highlights their most important characteristics.
• It gives a Mediterranean flair through the use of vibrant photography of popular destinations such as Venice, Cinque-Terre, the Côte d’Azur, Croatia and Greece.
• Intelligent use of space allows for a complete listing of their fleet with key specs.
• QR codes allow readers with smart phones to get more information on a particular yacht by visiting their individual websites.

This advertisement is part of Churchill’s coherent marketing strategy to promote their yachts for the Med yachting season and it works well with other pieces such as their Mediterranean postcard.

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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