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Entries in Newsletter (4)

Friday
May112012

A periodical newsletter is a great tool to keep clients engaged with you, informed and aware of new opportunities

Now on its second year, Churchill Yacht Partners’ “Charter News” newsletter continues to be a great way to stay connected with existing and potential clients, communicating new vacation opportunities and keeping people engaged with Churchill from season-to-season.

Tips for creating a successful newsletter:

  • Consistency is key. Decide on a schedule and stick to it so that your effort is worthwhile. It could be monthly, bi-monthly, quarterly or even bi-annual depending on what suits you. Churchill does a quarterly schedule.
  • Provide relevant content that your audience is interested in. Churchill offers unique yacht charter itineraries that get people dreaming of their next vacation, as well as activity calendars for important seasonal destinations.
  • Make it visually appealing. Your newsletter should be well designed and beautiful. Churchill features gorgeous photography that covers both destinations and yachting lifestyles. They also showcase custom drawn maps that help transport readers to their island-hopping adventures. 
  • Keep it practical to deliver. A 6x11 folded size is larger more unique than traditional letter, but still remains practical and affordable to mail. 
  • Offer options for direct mail and online viewing. While clients love to hold the printed newsletter and may event write over maps or calendars, it’s useful to provide online access too. Check out the Issuu version below and flip through the pages.

 

For questions on newsletters and other design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod

Friday
Sep162011

A fresh edition of a fun 4-page newsletter promotes yacht charter vacations and exciting boating destinations.

Churchill Yacht Partners “Charter News” newsletter has proved to be a fabulous marketing piece for them to stay in touch with clients throughout the year. Consistency has been key to their success and we are already designing the Fall / Winter edition of the publication.

Their latest piece featured fun yachting itineraries and top things to do while cruising Croatia. The Spring/Summer edition was beautifully illustrated with a detailed custom map of the Adriatic isles and colorful travel photography of the region.

The 6x11 folded size remains practical as it helps maintain affordable postage rates. 

For questions or information on luxury yacht marketing and other design projects, please contact: natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod

Thursday
Apr072011

This beautiful 4-page vacation newsletter promotes dream yacht charters.

As a way to stay in touch with potential charter guests in-between seasons, yachting firm Churchill Yacht Partners decided to do a lovely newsletter that proposes a couple of popular destinations for yacht charters--Bahamas and pacific Northwest--and inspires dream vacations through gorgeous photos, itineraries and custom illustrated maps.

The 4-page publication folds down to 6x11 which contributes to affordable postage rates. 

For questions or information on any design projects, please contact:
natalia@studiorod.com  |  www.studiorod.com

Thursday
Mar312011

A new informative Real Estate and Investment newsletter design for KoRes Corp.

The new publication created for KoRes Corp features a clean design and interesting articles from local Real Estate news, to investment opportunities. A great way to stay in touch with customers periodically. The 8.5 x 11 piece folds to 8.5 x 5.5 for easy direct mailing, and can be efficiently adapted for use by various brokers within the firm.