QR codes in advertising for charter yachts and management services offer quick links to online info.

In advertising consistency and frequency are key to success. Churchill Yacht Partners knows this and presents quarterly spreads in the Charter Index Guide, a high-end luxury magazine well known amongst yachting industry professionals.

The most recent Summer ad features four highlighted yachts, each complete with an individual QR code so readers can get online details on each vessel right away.

The ad is eye-catching thanks in part to Churchill’s unique color palette of orange, teals and dark greens, and the New England inspired photography helps bring everything together nicely.

This advertisement works in combination with Churchill’s previous ads in the same publication. 

For questions or information on advertising and design projects: 
natalia@studiorod.com  |  www.studiorod.com
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Effective advertising for luxury yacht charter marketing firm displays their fleet and popular destinations with a Mediterranean flair.

Today we feature the most recent advertising spread created for Churchill Yacht Partners and featured in the Charter Index Guide, a very popular publication amongst industry specialists such as charter professionals.

• The ad showcases a few select yachts that are being promoted for the Med charter season and highlights their most important characteristics.
• It gives a Mediterranean flair through the use of vibrant photography of popular destinations such as Venice, Cinque-Terre, the Côte d’Azur, Croatia and Greece.
• Intelligent use of space allows for a complete listing of their fleet with key specs.
• QR codes allow readers with smart phones to get more information on a particular yacht by visiting their individual websites.

This advertisement is part of Churchill’s coherent marketing strategy to promote their yachts for the Med yachting season and it works well with other pieces such as their Mediterranean postcard.

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod