Designing artwork for Whole Foods Fort Lauderdale

We’re very proud to share some of the design work we’ve recently done for Whole Foods Market for the Fort Lauderdale store. Our first project was the design of the Core Values graphic which included the 7 values and chalk-style illustrations (this is a fairly huge graphic that is displayed on a wall about 28 ft width x 5 ft height). The guidelines behind the artwork involved creating a look with a vintage, old-style inspiration, earthy colors, slightly distressed type, and a hand-crafted style. One of the most interesting aspects of the project was the combination of creative freedom and concept that each individual store has, along with maintaining the guidelines of their brand and corporate identity. The design process was fun every step of the way and we were privileged to work with such a creative and dedicated team.

For questions or information on any design projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Like us on Facebook: www.facebook.com/studiorod

Trade show display design for yacht transport company successfully communicates their strength to Boat Show visitors.

A 10-square foot display is a popular and unique space at a Trade Show or Boat Show where you can provide a bit of knowledge about your business to current customers, potential clients and passersby.

YachtPath–a company that specializes in the safe transoceanic transport of large yachts—understood this and wanted to make the most out of their existing pop-up display structure with fresh new graphics for their Spring–Summer Boat Shows.

These are some of our key tips for a successful trade show display design, which YachtPath implemented:

• Use a clean uncluttered design that’s easy on the eye of visitors to the booth. Remember that they’re looking at plenty of other items during the day, so stay away from what could be visually overwhelming.
• Let the photographs do the talking, especially when people cannot see your product or service at the Show. Big, colorful and impressive images speak for themselves.
• Use copy sparingly to communicate the main services or advantages of your business.
• Brand intelligently so that your booth, brochures, website, etc, will look like they are all part of the same family and will be easily remembered. 

For questions or information on any display design projects: 
natalia@studiorod.com  |  www.studiorod.com
Like us on Facebook: www.facebook.com/studiorod