Trade show display design for yacht transport company successfully communicates their strength to Boat Show visitors.

A 10-square foot display is a popular and unique space at a Trade Show or Boat Show where you can provide a bit of knowledge about your business to current customers, potential clients and passersby.

YachtPath–a company that specializes in the safe transoceanic transport of large yachts—understood this and wanted to make the most out of their existing pop-up display structure with fresh new graphics for their Spring–Summer Boat Shows.

These are some of our key tips for a successful trade show display design, which YachtPath implemented:

• Use a clean uncluttered design that’s easy on the eye of visitors to the booth. Remember that they’re looking at plenty of other items during the day, so stay away from what could be visually overwhelming.
• Let the photographs do the talking, especially when people cannot see your product or service at the Show. Big, colorful and impressive images speak for themselves.
• Use copy sparingly to communicate the main services or advantages of your business.
• Brand intelligently so that your booth, brochures, website, etc, will look like they are all part of the same family and will be easily remembered. 

For questions or information on any display design projects: 
natalia@studiorod.com  |  www.studiorod.com
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