7 Tips - How to create an attractive interactive presentation in Power Point or similar program.

Almost everyone needs to create a Power Point or similarly interactive presentation at one time or another. While a professional design that strengthens the branding of your company is a great way to accomplish a dynamic and great looking presentation, here are some tips that can be applied to presentations created in-house to make non-designers look very good: 

1. Use a template: this will help all your slides and pages look similar and part of the same presentation.
2. Limit the use of colors: use your corporate colors and maybe a couple of highlight colors, but no more than 3-4 colors throughout the presentation.
3. Limit the use of fonts: select a couple of good working fonts, a bold one for headlines and a lighter one for text and stick with those. 
4. Limit the use of font sizes: Select a size for headlines and a size for text and don’t alter sizes throughout the presentation to “fill space”. Consistency is the key to looking professional.
5. Resist the urge to try all the special effects: an elegant presentation uses a transition between slides and another for animated images or text, but be consistent with the effects. If you try them all, your presentation may start to look like an amateur wedding video. So unless you have a specifically cool reason to do it, exercise some "animation control".
6. Do not distort images or logos: If you enlarge or reduce the size of an image, be sure to do so proportionally. Squeezing an element horizontally or vertically to fill a space only creates a strange-looking and generally unattractive graphic. Never ever distort your logo.
7. If possible, invest in having a custom template created for your company, over which you can build your future presentations with ease and style.

For questions or information on any design projects or for information on creating a custom presentation template for your company, please contact: 

natalia@studiorod.com  |  www.studiorod.com
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Colorful oversized postcard design inspires Bahamian yachting holidays

Our featured project is a bright and colorful postcard that invites Churchill Yacht Partners’ exclusive clients to explore the Bahamian islands on a luxury yachting holiday through the use of beautiful photos and a custom illustrated map of these gorgeous islands.

The postcard is an oversized format 6x11 which adds great direct mail impact as it stands out from most regular mail, while still offering a standard postage rate. 

For questions or information on any design projects and custom map illustrations, please contact:
natalia@studiorod.com  |  www.studiorod.com
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8 Tips on how to use your logo in a better way.

While it is crucial to have a good logo for your business, once your logo has been created it’s equally important to use it properly in order to strengthen your corporate identity, build your name and brand, and create a memorable impression.

The following 8 tips can help accomplish proper logo implementation:

1. Files in order: Make sure your logo files are in order and accessible to everyone who needs them.
2. Use your logo: While this may sound a bit obvious it’s important to use your logo in the different aspects of your business so that your image is unified. From business cards and stationery, to brochures, vehicles and uniforms, always use your same, unchanged logo.
3. Do not distort: Never distort your logo to make it fit an odd space. Once your logo is designed, strive to maintain its original shape and proportions. If you need a different logo for a specific application, speak with your designer who can help you create an appropriate variation.
4. Corporate colors: Use your color palette with discipline throughout all your projects. Adding random colors to various applications will only distract from your identity.
5. White space: Give your logo ample space around it in every application. Your logo needs a little space to breathe, so don’t place it in a crowded corner or too close to an edge. A well placed logo is easier to see and remember.
6. Standards manual: If possible, invest in having a custom standards manual created for your corporate image. This will provide a reference document that everyone in your company can use to learn and understand the best ways to use your logo, keep it consistent and make it successful.
7. Where to be: Only use your logo in instances that you are proud of and happy to be associated with. Your logo will provide a visual association to whatever piece it is part of.
8. Finally, bigger isn’t always better. Don’t insist on making your logo as big as it can possibly be within a space. A well sized logo can attract the eye even more than a huge distorted or disproportionate logo. As Mary Poppins said: Enough is as good as a feast!

For questions or information on any design projects or for a custom analysis of your current logo and brand, please contact:
natalia@studiorod.com  |  www.studiorod.com
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Beautiful Christening invitations and gift cards for baby Nicolás.

These lovely angel was illustrated for the Christening invitations of Baby Nicolás. The angel is fun and sweet while it evokes the special nature of his baptism day. The theme was carried throughout the gift cards as well. Both cards were printed on Neenah Classic Crest Solar White, which gave a pure and fresh touch to both pieces and showed our little angel in brilliant colors.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod

A “majestic” yacht brochure for Motoryacht MAJESTIC.

Featuring twenty-eight pages of impeccable design and beautiful photography, the new brochure for Motoryacht Majestic is lush, rich and a clear representation of the luxury to be expected abroad.

The project was designed for Laser Advertising and it started with a custom logo creation to be used on the yacht’s nameboard and transom. The theme was elegant/art-deco and once the logo was ready, the concept for the brochure was laid in place.

From a silver embossed cover logo, to translucent introductory pages printed in silver metallic and royal blue, to high gloss uv varnish on the inside images and logos, the yacht brochure design fluidly tells the story of this beautiful and impressive 200' Feadship Motoryacht.

The look is simple, clean and elegant, letting the photographs by renowned yacht photographer Alexis Andrews speak for themselves. Carefully drawn deck plans complete the outstanding paper-tour of this fabulous yacht.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com