New programs for Scapa Piano Recitals make kids happy on concert day.

The children of the SCAPA school in Kentucky (The School for the Creative and Performing Arts) were happy to receive their new concert programs as they got ready for their annual recital.

The programs once again featured images of all the children in keeping with their beloved theme of a “piano school yearbook”.

Our congratulations to director David Gillespie and to every one of the talented performers. It is our pleasure to support this artistic and fascinating group of kids.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com

A fun t-shirt logo design for Crew 4 Crew Spinathon team: Spintastics.

It's always good to use our design talents to support a good cause and Stacy Geddis of Crew 4 Crew gave us the perfect opportunity when she asked us to design a logo for the t-shirts of their Spinathon team: Spintastics.

They rode long and hard last week at the 3rd Annual Marine Industry Spinathon, and raised over $2,000 to benefit Kids in Distress in Fort Lauderdale which helps thousands of local children. Congratulations to Stacy and her team!

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com

What makes a good logo?

A good logo is essential for a business to grow and develop as an established and respected brand. It's the foundation of the image of any business and a building block to successful corporate identity. The following questions can help you figure out if you have a good logo or if it’s time to work on some improvements.

1. Does your logo represent the image of your business? Your logo should reflect  the style and “flair” of your business and its image should be relevant to what you do so that your audience and clients can relate and remember it.
2. Does it stand strongly against your competition? Your competition must be carefully studied to make sure your logo is unique and well positioned within your industry.
3. Does it have a distinct personality? Your logo should be an intelligent mark that introduces your business and provides a first and lasting impression. Its personality should be clearly defined and easy to understand.
4. Is it well executed, clean and does it use good typography? Your logo should be well designed, attractive, clean, and simply a beautiful mark. The accompanying typography should be well thought-out and impeccably selected. 
5. Does it feature a color palette that goes well with your  business? Your color palette should help communicate your business concept. From modern and fun to elegant and formal, feminine, natural, nautical, your colors should be studied and combined to match your message.
6. Does it work well in large and small sizes? Your logo should be versatile and practical so that it works on a small piece like a business card, or on a large one like a trade show display. Vector based logos tend to be easier to enlarge and reduce without any loss of quality.
7. Is your logo easy and inexpensive to reproduce properly? A simple and clean logo will generally be easier to reproduce and remain true to the original design from websites and brochures, to uniform embroidery and environmental signage. The more complex the artwork (photos, faded backgrounds, gradients, etc), the more difficult it will be to reproduce your logo and to keep it looking uniform and consistent all the time.
8. Will it stand the test of time? Finally, a classic design will usually last throughout changing fashion trends which can make your branding investment wiser overall.

For questions or information on any design projects or for a custom analysis of your current logo and brand, please contact: natalia@studiorod.com  |  www.studiorod.com

The NAWBO Fort Lauderdale/Broward County Chapter introduces new “term” logo to promote the concept of the new period.

When Mónica Cataluña-Shand of KoRes Corp was installed as the new president of the NAWBO Fort Lauderdale / Broward County Chapter for the 2011-2012 period, she asked us to create an individual logo to identify the concept and spirit that she intends to infuse her term with.

“The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide”. (http://www.nawbo.org/section_23.cfm)

The newly designed logo will work in combination with the well known NAWBO logo and will be used in local invitations, event programs and chapter activities.

The illustration of the butterfly identifies with the idea that women business owners can reach high levels and accomplish everything they dream of. The color palette is bright, positive and has a feminine flair that the members of the organization will be able to relate to.

Congratulations to Mónica and best wishes for her term.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com

A yacht brochure that tells the story onboard one of the most beautifully designed yachts afloat.

The 161' Trinity  Destination Fox Harb’r Too required a brochure that showcased the yacht’s impeccable design and invited potential charter guests to experience an incredible yacht charter vacation.

The 12-page luxury brochure takes the reader through the various spaces of the boat, featuring beautiful photography and a peaceful design inspired in the yacht’s own interior decor. The brochure concludes with custom vector illustrations of the vessel’s deck plans which provide an excellent visual guide to the layout, accommodations and general arrangement.

Churchill Yacht Partners are the current charter managers for Destination Fox Harb’r too and they are happy to answer yacht charter inquiries.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com