8 Tips on how to use your logo in a better way.

While it is crucial to have a good logo for your business, once your logo has been created it’s equally important to use it properly in order to strengthen your corporate identity, build your name and brand, and create a memorable impression.

The following 8 tips can help accomplish proper logo implementation:

1. Files in order: Make sure your logo files are in order and accessible to everyone who needs them.
2. Use your logo: While this may sound a bit obvious it’s important to use your logo in the different aspects of your business so that your image is unified. From business cards and stationery, to brochures, vehicles and uniforms, always use your same, unchanged logo.
3. Do not distort: Never distort your logo to make it fit an odd space. Once your logo is designed, strive to maintain its original shape and proportions. If you need a different logo for a specific application, speak with your designer who can help you create an appropriate variation.
4. Corporate colors: Use your color palette with discipline throughout all your projects. Adding random colors to various applications will only distract from your identity.
5. White space: Give your logo ample space around it in every application. Your logo needs a little space to breathe, so don’t place it in a crowded corner or too close to an edge. A well placed logo is easier to see and remember.
6. Standards manual: If possible, invest in having a custom standards manual created for your corporate image. This will provide a reference document that everyone in your company can use to learn and understand the best ways to use your logo, keep it consistent and make it successful.
7. Where to be: Only use your logo in instances that you are proud of and happy to be associated with. Your logo will provide a visual association to whatever piece it is part of.
8. Finally, bigger isn’t always better. Don’t insist on making your logo as big as it can possibly be within a space. A well sized logo can attract the eye even more than a huge distorted or disproportionate logo. As Mary Poppins said: Enough is as good as a feast!

For questions or information on any design projects or for a custom analysis of your current logo and brand, please contact:
natalia@studiorod.com  |  www.studiorod.com
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