What makes a good logo?

A good logo is essential for a business to grow and develop as an established and respected brand. It's the foundation of the image of any business and a building block to successful corporate identity. The following questions can help you figure out if you have a good logo or if it’s time to work on some improvements.

1. Does your logo represent the image of your business? Your logo should reflect  the style and “flair” of your business and its image should be relevant to what you do so that your audience and clients can relate and remember it.
2. Does it stand strongly against your competition? Your competition must be carefully studied to make sure your logo is unique and well positioned within your industry.
3. Does it have a distinct personality? Your logo should be an intelligent mark that introduces your business and provides a first and lasting impression. Its personality should be clearly defined and easy to understand.
4. Is it well executed, clean and does it use good typography? Your logo should be well designed, attractive, clean, and simply a beautiful mark. The accompanying typography should be well thought-out and impeccably selected. 
5. Does it feature a color palette that goes well with your  business? Your color palette should help communicate your business concept. From modern and fun to elegant and formal, feminine, natural, nautical, your colors should be studied and combined to match your message.
6. Does it work well in large and small sizes? Your logo should be versatile and practical so that it works on a small piece like a business card, or on a large one like a trade show display. Vector based logos tend to be easier to enlarge and reduce without any loss of quality.
7. Is your logo easy and inexpensive to reproduce properly? A simple and clean logo will generally be easier to reproduce and remain true to the original design from websites and brochures, to uniform embroidery and environmental signage. The more complex the artwork (photos, faded backgrounds, gradients, etc), the more difficult it will be to reproduce your logo and to keep it looking uniform and consistent all the time.
8. Will it stand the test of time? Finally, a classic design will usually last throughout changing fashion trends which can make your branding investment wiser overall.

For questions or information on any design projects or for a custom analysis of your current logo and brand, please contact: natalia@studiorod.com  |  www.studiorod.com