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Entries in Shipyard Marketing (2)

Tuesday
May072013

We're back! Minimalist postcard design shows that less can be more.

This elegant postcard design promotes Horizon’s presence at Spring Boat Shows. 

First and foremost and apology to our readers as the last couple of months were super busy and we neglected our blog a little. We’re back and re-energized and ready to share a few of the designs and promotions that have kept us occupied.

With a clean and elegant postcard design, Horizon promotes its presence and invites guests and clients to the Spring boat shows in Miami and Palm Beach, Florida. 

The minimalist approach showcases the Horizon quality and lifestyle, while proving that less can be more. An uncluttered layout with ample white space allows readers to focus on the brand name and the stunning yacht photography and offers a peaceful parenthesis in an otherwise busy mailbox, subtly beckoning the attention of readers.

The 6x9 postcard design is a breeze to mail, the overall gloss uv varnish on the front makes for a shiny presentation, while the plain finish on the back is perfect for addressing and postage.

For questions or information on any design projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Like us on Facebook: www.facebook.com/studiorod

Saturday
Dec292012

Classic and elegant yacht builder brochure design for Horizon Yachts.

We’re very proud to have worked with Horizon Yachts and alongside their teams in Florida and Taiwan to accomplish the design, creation and production of their latest Corporate Catalog and Model Brochure.

The 44-page catalog showcases the Horizon history, philosophy, and luxury lifestyle through photography and design and it introduces the 8 series that Horizon currently manufactures, ranging from impressive worldwide explorers to elegant megayachts, fun catamarans, a couple of solar powered boats, a sportfish model and everything in between. 

The classic brochure layout features ample negative space and beautiful images that become the true focus of every spread. For this piece we were fortunate to count with the copywriting talents of the well respected writer Rebecca Cahilly, contributing editor at Boat International Media. Her special touch with words gave a fresh voice to Horizon and helped tell a truly compelling story.

A well-known and respected Asian boat builder, Horizon is committed to creating dream yachts for owners worldwide, this catalog, which can be viewed in full as an online Flip Book, offers an initial glimpse of The Horizon Experience.

For questions or information on yacht marketing projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Like us on Facebook: www.facebook.com/studiorod