Top 5 reasons why a trifold brochure resolves some of Horizon’s Boat Show marketing needs.

There are many ways to go about Boat Show marketing. From high-end oversized luxury brochures and catalogues, to giveaways such as hats, pens, fans and tote bags. Regardless of their chosen promotional efforts, most Boat Show exhibitors need some form of printed literature to hand out. We helped Horizon Yachts create this trifold brochure for the Fort Lauderdale Boat Show and these are some of the reasons it was a great solution: 

1. SIZE: At 9" width x 6" height, the brochure is easy to carry. This piece is not too big or heavy for clients spending the day at the Show. 
2. ORGANIZATION: The 6 individual panels allow for the information to be divided in a logical way. Each panel features 2 yacht series.
3. QUICK OVERVIEW: While the piece is small, it gives a quick overview of the various styles Horizon is building and of the models available in each series.
4. BRANDING: The brochure retains the Horizon look & style and is easily identified with the Horizon brand.
5. COST-EFFECTIVE: A trifold brochure is an affordable solution that can be printed in high quantities to hand out to a large Boat Show audience. 

Contact us if you’d like to know whether a trifold brochure can help you communicate with your audience: 
natalia@studiorod.com  |  www.studiorod.com
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Bilingual trifold brochure design and printing for DHL Aviation.

DHL Aviation is a branch of DHL that works with aviation cargo, airport-to-airport. We have designed a series of brochures to help promote their services and routes to specific markets, in this case Canada and Mexico.

The most important aspect of this project was to communicate the necessary content clearly, while adhering to DHL’s strict guidelines for corporate image and branding which are established by their headquarters in Brussels.

The design process started with the research of interesting aviation photography by international photographers to find the images that would showcase the DHL fleet in the most attractive way. This was followed by the selection of images relating to each specific market.

Maps and chart drawings were created and the brochure designs were prepared in two languages, Spanish and English, prior to high end printing and delivery.

For questions or information on logo design, branding and other projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod