New logo design for Traderock Corporation with a tropical flair. 
Saturday, August 20, 2011 at 9:22AM
Natalia Rodriguez in Branding, Business Corporate Image, Illustration, Logo design, Traderock Corporation

Traderock Corporation is a small business providing Food & Beverage Export Management and Consulting Services mainly in Latin America, Central America and The Caribbean.

While Traderock presently secures most of their business through their 17 years of experience and commercial relationships in the Food & Beverage Industry and Distributor Network, they realized that their business and name would be perceived as more solid and serious if his corporate image and brand were well designed.

The logo concept is to communicate trading and import and export of foods. We accomplished this through the "stamp/emblem" icon. We also wanted to give it a light latin flair that would resonate with the majority of the clientele and the pineapple illustration was the perfect artwork to do just that. 

They couldn't select a single color, because they loved the palette of 3 colors we provided in the last group of logo studies and so they decided to keep them all and use them as a logo system in different instances.

We're getting started on their website design and will post an update when it's ready.

For questions or information on logo design, branding and other projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
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Article originally appeared on Fort Lauderdale creative graphic design studio and professional freelance graphic designer (http://www.studiorod.com/).
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